HORIZONMarkets
01

Complete project overview

UP-RERA · Registration filing
Units
100 units
Unit mix
80 × 3 BHK · 20 × 1 BHK
Carpet area
33–117 sq mper unit, as filed
Floors
10
Land area
1,048 sq m

Timeline

Project startedJan 2023
RERA registeredFeb 2023
Proposed completionJun 2026
TodayJul 2026

Find your flat

Filed by floor and type and size, in the batches the promoter registered — not a per-flat listing. Look yours up.

100 units across 40 batches
BuildingFloorTypeArea sq mCount
Group Housing 1 Tower E and F13 BHK1172
Group Housing 1 Tower E and F13 BHK1062
Group Housing 1 Tower E and F13 BHK854
Group Housing 1 Tower E and F11 BHK332
Group Housing 1 Tower E and F23 BHK1172
Group Housing 1 Tower E and F23 BHK1062
Group Housing 1 Tower E and F23 BHK854
Group Housing 1 Tower E and F21 BHK332
Group Housing 1 Tower E and F33 BHK1172
Group Housing 1 Tower E and F33 BHK1062
Group Housing 1 Tower E and F33 BHK854
Group Housing 1 Tower E and F31 BHK332
Group Housing 1 Tower E and F43 BHK1172
Group Housing 1 Tower E and F43 BHK1062
Group Housing 1 Tower E and F43 BHK854
Group Housing 1 Tower E and F41 BHK332
Group Housing 1 Tower E and F53 BHK1172
Group Housing 1 Tower E and F53 BHK1062
Group Housing 1 Tower E and F53 BHK854
Group Housing 1 Tower E and F51 BHK332
Group Housing 1 Tower E and F63 BHK1172
Group Housing 1 Tower E and F63 BHK1062
Group Housing 1 Tower E and F63 BHK854
Group Housing 1 Tower E and F61 BHK332
Group Housing 1 Tower E and F73 BHK1172
Group Housing 1 Tower E and F73 BHK1062
Group Housing 1 Tower E and F73 BHK854
Group Housing 1 Tower E and F71 BHK332
Group Housing 1 Tower E and F83 BHK1172
Group Housing 1 Tower E and F83 BHK1062
Group Housing 1 Tower E and F83 BHK854
Group Housing 1 Tower E and F81 BHK332
Group Housing 1 Tower E and F93 BHK1172
Group Housing 1 Tower E and F93 BHK1062
Group Housing 1 Tower E and F93 BHK854
Group Housing 1 Tower E and F91 BHK332
Group Housing 1 Tower E and F103 BHK1172
Group Housing 1 Tower E and F103 BHK1062
Group Housing 1 Tower E and F103 BHK854
Group Housing 1 Tower E and F101 BHK332

Shown in sq m. The filing records square metres; the sq-ft view is a straight conversion. The declared inventory as registered — how many of each type exist, not how many are still unsold (this state's filing carries no booking count).

02

Builder’s track record

UP-RERA · Promoter registration

THE INNOVATORS DIGITAL ADS PVT. LTD; THE INNOVATORS DIGITAL ADS PVT. LTD.

CompanyPromoter type
7Registered projects
3Projects
1City
2020–presentActive
Timelineevery project, start → promised completion
Builder DNAthe whole portfolio, summed
292 homeson the public record across 3 projects
9,448 sq mland declared
₹103.16 Crdeclared build cost

Build cost is what the promoter declared it costs to build — land plus construction, at registration. It gives a sense of how big a builder this is — not a price you pay, not build quality, and not whether they finish on time.

Every project Horizon has read from this promoter, oldest first on the timeline. Dates are the project’s start (where filed) and target-completion dates on the RERA filing; delivery isn’t reported here.

03

Location & price analysis

UP-RERA · Registration filing
District
Prayagraj
Tehsil
Allahabad **
What’s nearby
SchoolsNo schools within 2km · College or university 1.1km away
HealthcareHospital 1.2km away
LifestyleNo parks within 2km
ShoppingNo supermarket within 2km
Getting around
Expressway 4.9 km · Grand Trunk RoadPrimary road 1.9 kmRailway line 1.6 km · Eastern Dedicated Freight CorridorRailway station 4.6km away (Bamhrauli)Limited bus connectivity nearby
Water & environment
River 66 m · Sasur Khaderi RiverWater body 2.5 kmCanal 2.6 km
distances only — not a flood assessment
Price analysisdeclared build cost — not a sale price

₹51.90 Cr declared to build 100 flats. What that works out to:

₹51.90 Lakhdeclared cost per flatall-in — land + construction

This is what the promoter filed it costs to build — land plus construction, at registration — not a sale price. The gap to an asking price is their margin, taxes and anything the filing doesn’t carry.

04

Planning authority

UP-RERA · Approved building plan
approved 30 Jul 2018 · 8 yrs ago
Building Permit no. 73/Pra. Aa. (Tec. Cel.) Zone-2/Prasta/L.O.P./2018-2019

The promised possession date (10 Jun 2026) has passed. This record can’t confirm whether the project was completed — that sign-off is the occupancy certificate, below.

The occupancy certificate — the proof that isn’t here

A sanctioned plan is the government’s approval to build. It is not proof the project was built to that plan. That sign-off is the Occupancy Certificate (OC) — issued by the planning authority, the same body that approved the plan, not by RERA— and it isn’t in this record. Ask the builder for it, or check with the authority. Without an OC, banks may decline home loans, and any deviation from the sanctioned plan carries penalty or demolition risk.

Verify it yourself — look up plan 73/Pra. Aa. (Tec. Cel.) Zone-2/Prasta/L.O.P./2018-2019 on the approving authority’s portal to confirm the sanction.

Complaints register

None on record with UP-RERA against this project.

Only disputes escalated to the authority appear on the register — a private disagreement never filed here would not. A count from the public record, not a verdict.

What this record cannot tell you

  • Build quality — no filing records how well it was actually built.
  • Private disputes — only complaints escalated to the authority appear here.
  • What it will be worth — the record is the past; it does not price the future.
  • Construction progress — UP-RERA does not publish quarterly progress reports. How far along it actually is cannot be read here.